People are so afraid of risk, that they make all of their decisions based on trying not to lose—which is often the suboptimal strategy if your goal is to win.
Many people have goals they want to accomplish, but they’re so emotionally caught up in not taking risks that they guarantee themselves not to hit their goals. The “risks” are actually less risky for them but they often fail to realize this because of the emotional response they have to decision making. Their emotions tell them to fear the downside, as opposed to listening to their logic whig would tell them to also factor in the upside.
If you avoid risk for the sake of avoiding risk, you may also be avoiding any chance at real success. Avoiding a road that could lead to success, just to avoid risk, is how most people make their decisions.
That’s a lot riskier in my opinion.